Consumer goods: Scaling up production for high-demand products

Challenge:

A leading consumer goods brand faced challenges in scaling up production for a best-selling kitchen appliance. The existing manufacturing process was slow and prone to defects, leading to bottlenecks and high rejection rates.

Solution:

The production process was optimized by redesigning key components using injection molding techniques and automated assembly. Material selection was also improved to enhance product durability while maintaining cost-effectiveness.

Outcome:

Manufacturing efficiency improved by 35%, allowing the company to meet surging market demand. Product defect rates were reduced by 50%, resulting in fewer returns and higher customer satisfaction.